We're taking a moment to reflect on the extraordinary journey that was 2023.
Join us as we rewind the tape and dive into the experiences that defined EMM's year.
We kicked off the year with a bang, officially launching EMM Apparel and our merch and apparel collection. From modest beginnings with laptop cases, mugs, and totes, we've witnessed exponential growth this year.
Our Melt Collection, featuring activewear, tracksuits, and swimwear, took centre stage, alongside the introduction of Original Artwork hoodies, sweatshirts, bomber jackets, and more.
The transition from limited stock to vibrant pop-up markets, where we connected with our customers face-to-face, has been a thrilling ride. Brace yourselves for the new year—more exciting product launches are on the horizon!
You can shop now at www.emmgallery.com/shop.
Follow us @emm.wear to stay up to date on all our new launches and offers!
May marked the birth of our sister company, EMM Gallery, accompanied by the highly anticipated #GETMELTED photoshoot experience.
After years of meticulous preparation and hard work, it was exhilarating to release this creative brainchild into the world.
Our #GETMELTED experience is a visual feast, and if you haven't already, dive into it here or follow us on Instagram @emm.gallery for a sneak peek into the artistic wonders planned for the upcoming year.
Our calendar was dotted with vibrant events, showcasing the dynamic spirit of EMM Apparel, EMM Gallery, and EMM Creative Arts Co.
Our journey kicked off with a touch of magic at the Passion and Performance Adventures in Toyland Show. Sponsoring the bar set the tone for a year filled with enchanting moments, creative sparks, and joyful festivities.
The energy continued at the annual UBC AMS Block Party, where we took charge of bar operations and revelled in the lively atmosphere. It was an opportunity to connect with the community and infuse our unique energy into the celebration.
Breaking away from the ordinary, EMM made a mark at the Future of Work Industrial Conference hosted by Pitt Meadows Plumbing.
This extraordinary event was more than just a conference—it was a meeting ground for industry mavens and curious minds eager to explore the future.
The stage was set with insightful talks by industry professionals, creating an immersive learning experience for the youth navigating the world of engineering.
But hold on, we added our special touch to the mix! Picture this: the aroma of freshly brewed coffee, the warmth of hot chocolate, and the comfort of a steaming cup of tea on a cold, frosty winter day. EMM helped turn the conference into a cozy affair with a gorgeous array of locally-based products!
EMM then took the summer festival scene by storm, and it all started with a spectacular kickoff at The National Concert at Deer Lake Park!
Teaming up with the vibrant City of Burnaby, we set the stage for an unforgettable festival season. But that was just the beginning!
We sailed into new territory with the Concord Pacific Dragon Boat Festival—our debut at this historic event. Managing inventory for four different bars, and providing top-notch staff for VIP areas and the TD lounge, we dove headfirst into the festival spirit with TF Event Co. steering the ship.
July brought the beats and vibes to Canada Day, once again in partnership with the City of Burnaby and TF. Event Co. We quenched thirsts at the Streetfest on Central, headlined by Shawnee Kish and LIGHTS where the day crescendoed with a bang of fireworks, leaving everyone in awe.
July was a whirlwind of innovation and artistic challenges as we embarked on a unique project for the Zynth Dancers at the Bass Coast Festival.
In just three days, our team crafted stunning costumes, featuring hand-painted moth wings, glow-in-the-dark body suits, and other enchanting pieces that added a touch of mystique to the festival vibes.
This endeavour pushed our boundaries and unlocked a new level of excitement in our creative journey. The results were nothing short of spectacular, and we couldn't be prouder of the magic we spun in collaboration with Zynth Entertainment.
Our return to the Honda Celebration of Light was one of our greatest endeavours yet!
Imagine overseeing not one, not two, but SEVEN buzzing bars, each a hub of liquid delights, set against the backdrop of Vancouver's stunning English Bay.
From orchestrating special-order beverages to ensuring every festival-goer has a great experience, we danced through the challenge and learned so much!
This iconic event, fueled by the synergy of over 70 passionate staff, was a testament to why we adore what we do. The vibrant lights, the pulsating energy—every sip and every cheer were truly exhilarating. And with a nod to the brilliant minds at Brandlive, we're eagerly anticipating our encore at next year's Honda Celebration of Lights!
Hold on tight because this is where it gets wild. Brace yourselves for our busiest weekend of 2023! Kicking off with our inaugural LIVE #GETMELTED performance at the enchanting Diner en Blanc, we made magic happen amid elegance and white-clad revellers.
Bringing the #GETMELTED vision to life in front of a live audience, was a dream come true.
But that was just the beginning! We leapt into the vibrant chaos of the Vancouver Black Block Party at the iconic Vancouver Art Gallery. A celebration of black artists and businesses, it was an honour to contribute to the rhythm of this incredible event by sponsoring the bar!
We simultaneously managed a dynamic team at the Abbotsford International Air Show, serving VIP Cabanas and rocking the after party at Hangar 13.
As if that wasn't enough, we had a dynamic crew of over 20 at the Burnaby Blues and Roots Festival at Deer Lake Park, infusing the air with music, good vibes, and refreshing sips.
We closed the epic weekend with the soulful beats of Bastid's BBQ at the Birdhouse! It was a feast for the senses that seamlessly rolled into an unforgettable after-party celebrating the end of the 2023 Vancouver Mural Festival!
Not to forget, we were the proud bar sponsors of the electrifying P&P Summer Hotness Show—an evening that sizzled with incredible performances and, of course, cool beverages.
Savouring the final notes of summer, we closed the season on a high note at the Vance Joy Concert at the enchanting Deer Lake Park! Collaborating with the City of Burnaby, our favourite event partners, we had an absolute blast serving up refreshing delights to thousands of concert-goers.
When Oktoberfest vibes called, EMM answered.
We plunged straight into the heart of Harvest Haus, immersing ourselves in two days of Oktoberfest extravaganza!
Juggling an impressive inventory of over 200 kegs and staffing some vibrant vendor booths, our team embraced the challenge with gusto.
Picture it: The air filled with laughter, the scent of pretzels, and the clinking of steins – a true Oktoberfest spectacle right here in Vancouver! You can read all about the History of Harvest Haus in our blog post linked here!
Halloween brought out the spook in EMM as we sponsored the bar at the P&P Halloween Draglesque Show. Performances that gave you goosebumps and drinks that kept the spirits high—what more could you ask for?
Embracing the winter chill, we ventured into our first-ever Pancakes and Booze Art Market! The warmth of connecting with our amazing customers face-to-face, and receiving feedback on our EMM Apparel was truly heartwarming!
From the frosty west to the east, our journey continued as we showcased our apparel at the National Women's Show in Toronto. A whirlwind of fashion, empowerment, and creativity unfolded, setting the stage for our Pacific Arts Market appearance.
But the grand finale? The Gallery George Christmas Pop-up Market, where holiday cheer met EMM style! Amidst the twinkling lights, we also managed a charming satellite bar, offering warm sips to Christmas shoppers all through the chilly weekend.
And that's not all! We took the festive spirit to South Hall, with a triumphant multitasking act—sponsoring and managing the bar at the P&P Candy Cane Cabaret at South Hall.
Performing in the show, setting up an EMM Apparel booth, and managing the bar all in one day was an exhilarating feat that highlighted our commitment to excellence.
TLDR - here are some statistics that encapsulate 2023 for us!
Total events in 2023 : 38
No. of municipally or nationally significant events: 19
No. of events supporting local arts and culture: 30
Most Popular Drink category: RTD (Ready to Drink)
No. of Guests served: 210,000+
No. of Drinks served: 130,000+
No. of SIR certified event staff on the Zynth Events Team: 200+
No. of Trained Inventory Managers: 20 approx.
No. of on-site event staff hours worked: 2,900+
No. of Zynth Dancers booked : 3,000+ paid spots
No. of Beverage brands our staff represented as brand ambassadors: 13
No. of Bars/Events sponsored: 9
No. of charities and non profits supported with sales: 2
Value Donated to Non-Profit and Community events in services and sales %: $24,000+
No. of cities: 9
No. of Markets and Trade Shows for EMM Apparel: 4
No. of Live Arts Performances: 3
As we reflect on this whirlwind of a year, we are filled with gratitude for the incredible moments, challenges, and collaborations that have shaped EMM.
As we look back on 2023, it's not just a list of events; it's a collection of laughter, challenges conquered, and memories etched in our hearts.
Here's to the wild ride that was 2023—thank you for being a part of our extraordinary journey!
Written by EMM Creative Arts Co. - 01.04.2024
EMM Creative Arts Co. (c)
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